Andrew Tompsett

Passionate Marketing, Communications, and PR Professional

Latest Posts

Mental Wellness is a part of the new Mental Health Language

A while ago I wrote a post about my frustration with some of the current mental health advertising I’ve seen. I know that there is a huge opportunity to do better when talking about mental health and ways to advance the conversation about maintaining good mental health. In the posting I made a promise to look into things further and report back.

In keeping with that commitment, I connected with a brilliant mental health expert. We had a great conversation and she provided some valuable insights into the new language of mental wellness. Her advice was to look into tools that address a “mental wellness check in” which are available from the Canadian Mental Health Association (CMHA).

The outcome… I looked. The result… she was completely right! (Yes, I know that’s why she’s an expert)

CMHA has an excellent tool called the Mental Health Meter. If you visit their website the first thing you’ll notice is that they recognize right up front that measuring your mental health is not as easy as measuring your physical health. The good news is that they are making it easier with their online tool. I just used the tool and I like that they have categories such as: ability to enjoy life.

There is still a long way to go when it comes to changing the language around mental wellness, but the good news is that agencies such as CMHA and the Public Health Agency of Canada are working to evolve how we speak about this important topic.

Positive mental health is “the capacity of each and all of us to feel, think, act in ways that enhance our ability to enjoy life and deal with the challenges we face. It is a positive sense of emotional and spiritual well-being that respects the importance of culture, equity, social justice, interconnections and personal dignity”

Public Health Agency of Canada

Mental Health Ads Need a Re-Write

I just saw an ad that said that men need to talk about their mental health in order to help stop end the stigma.

I don’t like the phrase “help end the stigma” when talking about mental health. It makes me think: well if there is stigma, then I don’t want to talk about my mental health because I don’t need to have stigma attached to me.

Yes, I know that the intent of the phrase is to be positive, but it’s how it makes me feel. Why not say something like “being healthy includes looking after your mental health”. That makes me want to engage – to become active in making sure my mental health is maintained.

Or, what about an ad that says “You work out and you eat right to keep your body healthy. It’s time to keep your mind healthy by…” , hmmm…  that’s the problem, I don’t know what to put after the dot dot dot. Right now ads are so focused on ending stigma, I don’t know what the next step should be.

I was going to end the rant here, but I have decided to make a resolve to start asking some experts to fill in those dot dot dot’s.

Stay tuned

Update: November 2015 – As promised, I posted an article update on this topic.


This may offend you

It is a beautiful Sunday evening on this day of August 30, 2015 and I have some thoughts that may offend you.

This is a day and a time when I feel I must sermon to the masses upon the world; perhaps even speak to the entire universe. Let it be said that I am sorry if this offends you – but it must be said. So here it goes… by long and exhausting speech:

Help each other and be nice to EVERYONE. Treat everyone as equals and afford them the opportunity to make their own choices and do their best in life.  

Fwew. That was a lot to say. I’m sorry to had to sit through that as I know that while the words are simple and brief, the concepts are complex.

Thank you.